Analytics can be defined in various ways. In this presentation I suggest that there are three levels of Analytics capability or maturity:
- Analytics I is data about the Past and, at best, data about the Present. Analytics I is the realm of traditional reporting and traditional Business Intelligence
- Analytics II is data about the Future. Analytics II is the realm of Predictive Analytics and Forecasting.
- Analytics III is data about the Desired Future. Analytics III is the realm of Optimization, namely finding the best path among alternatives.