What is Analytics?

Analytics can be defined in various ways. In this presentation I suggest that there are three levels of Analytics capability or maturity:

  • Analytics I is data about the Past and, at best, data about the Present. Analytics I is the realm of traditional reporting and traditional Business Intelligence
  • Analytics II is data about the Future. Analytics II is the realm of Predictive Analytics and Forecasting.
  • Analytics III is data about the Desired Future. Analytics III is the realm of Optimization, namely finding the best path among alternatives.

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