Analytics can be defined in various ways. In this presentation I suggest that there are three levels of Analytics capability or maturity:

is data about the Past and, at best, data about the Present. Analytics I is the realm of traditional reporting and traditional Business Intelligence**Analytics I**is data about the Future.**Analytics II**is the realm of Predictive Analytics and Forecasting.*Analytics II*is data about the Desired Future.**Analytics III**is the realm of Optimization, namely finding the best path among alternatives.**Analytics III**